Sarah Peart
BLOODY STRONG
Partner: Diversity Works New Zealand
Workshops Webpage

Bloody Strong is an initiative aimed at redesigning workplace systems to promote menstrual equity for individuals living with dysmenorrhea. A high-fidelity website has been designed to offer users comprehensive workshop programs, both in-person and online. Bloody Strong empowers employers and employees to create inclusive, supportive environments for menstruators experiencing chronic menstrual pain. Rooted in human-centred design principles, these workshops foster open dialogue (between employer and employee) on menstrual equity in the workplace. A key feature within the workshop is the use of kōrero cards, designed to spark conversation and challenge stigmas. Each card presents a thought-provoking question, statement, or scenario that encourages reflection on personal biases, lived experiences, and the broader implications of menstrual health, especially for those managing dysmenorrhea. Ultimately, Bloody Strong aims to break the stigma surrounding menstruation, empower conversations, and cultivate empathy - transforming workplace cultures for menstruators.

Kōrero Cards
Kōrero Cards
Upcoming 2025 Campaign
www.bloodystrong.org