Lower back pain within Aoetearoa's nursing workforce is severe. The cocoon brace was designed to address their physical stress, allowing them to power on throughout their work shifts.
The cocoon brace comes with its own packaging user experience, featuring a sleek parcel design; included in the box is a brochure to provide a consumer with the story of the product, our target audience and goals, as well as a visual magazine to create a deeper connection between Cocoon and its consumers.
Cocoon offers lightweight and breathable mesh fabrics, wrapping the torso in rubber boning to support and maintain a healthy back posture, offering a comfortable and snug fit. The white elastic straps create a secure fit around the waist that can be adjusted to the user's ideal fit.
Through its design, the cocoon brace aims to relieve the pain Aoetearoa's nursing workforce experiences due to their work environment, offering comfortability, affordability, and functionality through its simplistic ergonomics.
