IMPA Website

"How might we design strategies to create awareness for East Asian racial discrimination that occurs during the hiring and onboarding process to ensure DEI in the workplace?" 

IMPA, short for impartial, is a web application designed with four key components in mind: 'Community', 'Jobs', 'Resources', and 'Mental Health'. These components combine together to try to offer a robust solution to marginalised users with a platform for mentorship from professionals, DEI job opportunities, anti-racism workshops, and encouragement of mental health service usage. IMPA aims to provide East Asians with a support network and utilises marketing campaigns to spread awareness of its value proposition.

Strategic Partnership Campaign
Mental Health Campaign
Social Media Campaign