How might we create a system that empowers users to upcycle coffee grounds into sustainable products for native species cultivation, while raising awareness and engaging communities to reduce coffee waste and restore New Zealand's native biodiversity?

New Zealand’s vibrant coffee culture, particularly in Auckland’s CBD, faces a significant environmental challenge from the waste generated by leftover coffee grounds. With the majority of this waste sent to landfills, the resulting methane emissions and pollution threaten local ecosystems. EcoBrew addresses this issue by promoting the upcycling of coffee grounds into sustainable products. 

The Growing Kit includes a plant pot made from upcycled coffee grounds, native NZ plant seeds, eco-friendly plant labels, and educational prompt cards to raise environmental awareness. By transforming waste into functional plant pots, the kit nurtures new plant life and encourages a circular economy, integrating human activities with natural ecosystems. Additionally, the EcoBrew website facilitates Growing Kit sales and a donation platform for used coffee grounds, fostering community involvement and sustainability while offering rewards and workshop opportunities with local coffee businesses. Ultimately, EcoBrew empowers individuals and businesses to engage in sustainable practices and restore New Zealand’s native biodiversity.

The EcoBrew website supports a circular economy model by enabling coffee ground donations and offering rewards for community participation. It provides educational resources to foster environmental awareness and encourages sustainable practices, promoting community engagement and environmental responsibility in Auckland’s CBD.